Not only was the factory hailed for its efficiency and cleanliness, but also its capacity to turn out thousands of loaves of bread: Newspaper reports told of how Weston had travelled to other countries to inspect the latest in baking technology and that his new establishment represented the best of what he had seen. In October 1897, George Weston unveiled his "Model Bakery", Canada's largest and most modern bread factory, at the corner of Soho and Phoebe streets in Toronto. Model Bakery, Toronto, illustration from the Mercantile & Financial Times of Boston, New York and Chicago, summer 1899. Eventually, he renamed his bakery on Sullivan Street the "G. "He has not spared expense getting in the latest designs of machinery to mix his dough," proclaimed one newspaper ad. At a time when many bakers were reluctant to adopt new technology, believing it adversely affected the taste and quality of their bread, Weston began introducing modern equipment to automate the baking process. His bakery underwent at least four expansions. Weston's business prospered, particularly with the development of his "Real Home Made Bread," made from a combination of Manitoba No. His first employee was Charles Upshall, another young baker, and the two worked long hours baking and delivering bread. Two years later, Weston bought out Bowen's Sullivan Street bakery and began baking and delivering his own bread. In 1882, Toronto bread salesman George Weston, who got his start at the age of 12 as a baker's apprentice, went into business for himself when he bought a bread route from his employer, G.H. The company is controlled by the Weston family, which owns a majority share in George Weston Limited. The former Weston Bakeries division, which owned the brands Wonder, Country Harvest, D'Italiano, Ready Bake and Gadoua, was sold off to FGF Brands in 2022. Retail brands include President's Choice, No Name and Joe Fresh. Founded by George Weston in 1882, the company today consists of the Choice Properties real estate investment trust and Loblaw Companies Limited, Canada's largest supermarket retailer, in which it maintains a controlling interest. George Weston Limited, often referred to as Weston or Weston's, is a Canadian holding company.
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